Wednesday, 6 March 2013

Apple planning post-PC future

Apple is planning a post-PC future, according to its CEO, Tim Cook, who took over after the death of co-founder Steve Jobs last year.

All eyes are on Cook and whether or not he can deliver, with todays event marking one of the most significant in the companys history, with expectations of a formal announcement for the iPad 3, rumoured to be called iPad HD.Cook said that the iPod, iPhone, and iPad ranges represent what the company is calling the “post-PC” reality of the current and future market, where more and more people use devices other than traditional desktop and laptop computers for all aspects of their lives."Any company would be thrilled to have just one of these devices,” Cook said. “At Apple, were fortunate to have all three, and the momentum has been staggering."Apple has sold a whopping 315 million of these devices in 2011, representing 76 percent of the companys total revenue, so its no surprise that this will continue to be a big focus for Apple going forward. Apple sold 62 million iOS devices in the final quarter of 2011 alone.Apple shops were also big on the agenda. Cook revealed that there are now 363 retail stores throughout the world, with 110 million visitors in the fourth quarter of 2011 alone. Examples included the Amsterdam store and the Grand Central outlet in New York."Apple has its feet firmly planted in the post-PC future."

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